Overview
The world needs more storytellers.
Storytelling is an inherently innovative activity.
When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.
For individuals, crafting stories is the primary way we can make sense of the world and our place in it.
The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:
- Tap into your and your organization's unique sources of wonder, wisdom, and delight
- Boost individual and collective creativity
- Understand the storytelling strategies behind some of the world’s most powerful brands
- Unlock the secrets of the great strategic storytellers of the past
- Build a place where your stories can live online
- Distribute stories so they have staying power and reach in the digital age
- Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
- Understand how unshakable reputations are built out of stories that accumulate over time
Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
This book title, The Strategic Storyteller (Content Marketing in the Age of the Educated Consumer), ISBN: 9781119345114, by Alexander Jutkowitz, published by Wiley (August 21, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Strategic Storyteller (Content Marketing in the Age of the Educated Consumer) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Strategic Storyteller (Content Marketing in the Age of the Educated Consumer) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!