Overview
Suggestions can make cheap wine taste like ChĆ¢teau Margaux, warp our perception of time, and alter our memoriesāand in an age where disinformation has impacted our personal lives and our politics, the power of suggestion is worth even more attention.
InĀ The Suggestible Brain, world-renowned expert on the science of suggestion Amir Raz, PhD, brings together cognitive aspects of psychology, sociology, and anthropology with issues in our contemporary culture, media, alongside a series of case studies of patients with disorders ranging from Touretteās SyndromeĀ to false pregnancies,Ā lactose intolerance, and asthma to show exactlyĀ how suggestions can cut deep into our brains, shake our fundamental knowledge, and override our core human values. Some questions include:Ā
- Why do placebos work even when people know they are inactive pillsāand why do red pills cause stress whereas blue pills feel calm?
- Can suggestions effectively treat depression and anxiety?Ā Ā
- How do people weaponize suggestion in the form of gaslighting and mental abuse?
- Why are we more likely to believe fake news that already aligns with our political beliefs?
- How can suggestions help fight racism, hatred, and bigotry?Ā Conversely, how can suggestions backfire and create the opposite effect?Ā
āProfessor Amir Raz is a consummate scientist and former professional magician. His scientific research and writing have made substantial contributions to our understanding of hypnosis, placebo effects, and suggestion. His book will amaze and entertain you, while at the same time being firmly rooted in the scientific data. It is a magical book.ā--Irving Kirsch, PhD, author of The Emperorās New Drugs: Exploding the Antidepressant Myth
"[This book]Ā could have been titled This is Your Brain on Magic. Told from the twin perspectives of a world-renowned cognitive neuroscientist who happens to be a professional magician, youāll never again think about what you see, hear, and experience the same way.āāDaniel Levitan, author of This is Your Brain on Music
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This book title, The Suggestible Brain (The Science and Magic of How We Make Up Our Minds), ISBN: 9780306833434, by Amir Raz, published by Hachette Books (October 1, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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