Overview
The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way to meet the critical needs of your business.
More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction. It could be a meditative museum experience combining art with augmented reality, or an entertaining shopping experience at a mall with omnichannel support in a virtual fitting room.
The Swipe-Right Customer Experience shows how the best companies have transformed the customer experience beyond offering a technology add-on and built or rebuilt their infrastructure, processes, talent and culture around the customer experience. You will learn:
- How the world has changed since the global pandemic, the role of digitization, and why customer experience means everything.
- The secret to how top-performing companies in five different industries have rebuilt themselves around the experience they offer to customers.
- The internal components of organizations that must be transformed: culture, skills, processes and workflow, brand, and measuring.
- The new technology trends that are driving next-level customer experience.
This book title, The Swipe-Right Customer Experience (How to Attract, Engage, and Keep Customers in the Digital-First World), ISBN: 9781400232307, by Sanna Eskelinen, Belinda Gerdt, published by HarperCollins Leadership (November 15, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Swipe-Right Customer Experience (How to Attract, Engage, and Keep Customers in the Digital-First World) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Swipe-Right Customer Experience (How to Attract, Engage, and Keep Customers in the Digital-First World) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!