Overview
ImagineĀ if you could be a fly on the wallĀ asĀ a family enterpriseĀ becomesĀ oneĀ ofĀ the most successful companies in the world.Ā The Target StoryĀ will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.Ā
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In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating aĀ sought-afterĀ in-store experience has kept this iconic brand at the top of theĀ retailĀ game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.Ā Ā
TheĀ growth, prosperity, and expansionĀ strategiesĀ that can be gleanedĀ fromĀ the history of the Target CorporationĀ amountsĀ to a masterclass inĀ business. Yet, theĀ Target storyĀ has never been adequatelyĀ presented. Until now.Ā
Through the story of Target, youāll learn:Ā
- How to remain nimble in times of tremendous change.Ā Ā
- How to reinvent a six-decade-old iconic brand.Ā
- How to know when to build it yourself or bring in the experts.Ā Ā
- When to change the entireĀ wayĀ you do business.Ā
- And much, much more.
This book title, Target Story (How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience), ISBN: 9781400218943, by Bill Chastain, published by HarperCollins Leadership (October 27, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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