The Tipping Point (How Little Things Can Make a Big Difference) - 9780316346627

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

This book title, The Tipping Point (How Little Things Can Make a Big Difference) - 9780316346627, ISBN: 9780316346627, by Malcolm Gladwell, published by Little, Brown and Company (January 7, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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