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The Transformation Economy (Guiding Customers to Achieve Their Aspirations)

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ISBN: 9798892791373
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$32.00
SKU:
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Availability:
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Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Pre-order this book today and they will ship when released on Feb 3rd 2026

Overview

Take your customers on a journey of self-improvement, meaning, and change.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.

Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose. These aspirations speak to our customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.

In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage in the market. Using examples from organizations across industries, including Noom, Eataly, Burning Man, the US Army, and Texas State Technical College, Pine provides practical, proven frameworks for organizations to design, create, and guide transformation offerings that help customers reach their greatest aspirations and flourish.

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Product Details

Author:
B. Joseph Pine II
Format:
Hardcover
Pages:
256
Publisher:
Harvard Business Review Press (February 3, 2026)
Imprint:
Harvard Business Review Press
Release Date:
February 3, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9798892791373
Weight:
18oz
Dimensions:
6.13" x 9.25"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250212161009-20250213.xml
Folder:
TWO RIVERS
List Price:
$32.00
Country of Origin:
United States
Pub Discount:
60
Case Pack:
24
As low as:
$18.24
Publisher Identifier:
P-PER
Discount Code:
C

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