Overview
An inspiring and exciting guide to building unstoppable momentum for your transformative ideas
In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You’ll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.
You’ll discover how to address common “but” complaints, like “But that’s too expensive,” or “But that won’t work,” at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you’ll also find:
- Explanations for why a “but” statement should always be followed by another “but” statement
- Discussions of why “toxic positivity” and blind optimism can be just as harmful as constant naysaying
- Step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel
A can’t-miss resource for managers, executives, directors, and business leaders everywhere, The Two But Rule is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.
This book title, The Two But Rule (Turn Negative Thinking Into Positive Solutions), ISBN: 9781394221080, by John Wolpert, published by Wiley (January 24, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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