Overview
What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
This book title, The Unconventionals (How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too), ISBN: 9781492680239, by Mike O’Toole, Hugh Kennedy, published by Sourcebooks (June 1, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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