Overview
For more than 20 years, Sullivan and Tuggle have put the lessons and insights in this book into hard practice at LOOMIS, the country's leading challenger brand advertising agency helping drive hundreds of millions of dollars in sales and build renowned challenger brands in numerous categories including restaurant, banking, retail, healthcare, home services, franchise support, and more. Just as importantly, the authors have helped build a company culture that's kept employees twice the national average and lead to LOOMIS being named "Small Agency of Year" by Advertising Age, and a 7-time placement on the "Best Places to Work" lists from the Dallas Morning News and the Dallas Business Journal. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.
This book title, The Voice of the Underdog (How Challenger Brands Create Distinction By Thinking Culture First), ISBN: 9781667859248, by Mike Sullivan, Michael Tuggle, published by BookBaby (September 20, 2022) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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