Overview
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
- Search outside your own lens/bias/routine/history to target ideal customers.
- Attract the interest and attention of new leads by learning more about them authentically.
- Develop products and services suited to these customers.
- Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
- Build and sustain loyalty and trust with new customers.
- Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
This book title, The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You, ISBN: 9781264266791, by Pamela Slim, published by McGraw-Hill Education (October 12, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!