Overview
Shopping for a man’s suit? Walk into a department store, and they’re right by the door?men’s suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman’s suit? Block out the afternoon?her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale!), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day.
In The X and Y of Buy, veteran branding, marketing, and salesperson Elizabeth Pace breaks the gender code for you to be successful, generate revenue, and market and sell more effectively.
“Wow, what an awesome book! I wish it had been written earlier in my career because I definitely would have made more sales. This book is a must read for sales people in all levels of business. I’ve always said you must be a chameleon to be a successful seller when working with various types of people. The X and Y of Buy takes this a step further, revealing fascinating, successful strategies in working with men and women.”
Michael Oppenheimer, Market Manager, Clear Channel Radio-Memphis
“Reading Elizabeth Pace’s The X and Y of Buy is like having the “answers to the test”…knowing the key in communicating to women vs. men makes it simple to be successful! This is a great tool, with great insight, and it is hilarious! I love to laugh and learn, and with this book you do both. It is definitely a “must read” for my Leadership Team!”
Cordia Harrington, CEO & the “Bun Lady,” Tennessee Bun Company
This book title, The X and Y of Buy (Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)), ISBN: 9781595559715, by Elizabeth Pace, published by HarperCollins Leadership (March 29, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The X and Y of Buy (Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The X and Y of Buy (Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!