Overview
Make every day a WOW day for your customers, your staffāand your bottom line!
āIn your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.ā
āEric Ryan, method cofounder and person against dirty
āIf youāre looking for an inspirational path for creating a likable, trustworthy, and wow! organization, youāve hit the mother lode.ā
āGuy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
āThis book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Donāt just read it; use it.ā
āTony Hawk, professional skateboarder and author of HAWK āOccupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO
āThanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.ā
āMark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Donāt Need a Title to Be a Leader
āOften, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.ā
āSeth Godin, author of Poke the Box
About the Book:
ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.
Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does itāand how you can do it in your industry.
The Zappos Experience takes you throughāand beyondāthe playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the ābig pictureā leadership methods that have earned the company $1 billion in annual gross sales during the last ten yearsāwith almost no advertising. Michelli breaks the approach down into five key elements:
- Serve a Perfect Fitācreate bedrock company values
- Make it Effortlessly Swiftādeliver a customer experience with ease
- Step into the Personalāconnect with customers authentically
- S T R E T C Hāgrow people and products
- Play to Wināplay hard, work harder
When you enhance the customer experience, increase employee engagement, and create an energetic culture, you canāt help but succeed. Zappos has woven these five key components into a seamless strategy thatās the envy of business leaders.
Now that strategy is yours.
With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.
This book title, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW, ISBN: 9780071749589, by Joseph A. Michelli, published by McGraw-Hill Education (September 29, 2011) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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