Overview
THUNDERBIRD on Global Business Strategy
No matter what line of business you are in, produce or biotech,apparel or semiconductors-you can be sure that right now anambitious management team in some distant part of the globe isdevising a strategy to undermine your position and steal away yourhard-won customer base. Only a decade ago, that might have seemedlike an idle threat. But when you consider the awesome power of theInternet to connect foreign competitors with suppliers and marketsanywhere in the world with a keystroke not to mention theprecipitous toppling of political barriers to free trade over thepast decade it becomes clear that your company's competitive futurenow depends on your ability to think and act globally.
For more than fifty years, Thunderbird, the American GraduateSchool of International Management, has been preparing students totake their places as international business leaders. The onlybusiness school in North America to focus exclusively on globalbusiness, Thunderbird has been ranked number one in graduateinternational management education by U.S. News & World Reportevery year since 1995.
Now, Thunderbird on Global Business Strategy brings together thebest thinking in the field from the experts at Thunderbird. Writtenby an all-star team of past and present Thunderbird facultymembers, each a well-known expert in his or her area ofspecialization, the book not only alerts you to both the dangersand opportunities inherent in today's global business environment,but also arms you with the knowledge, skills, and tools you need tomeet those challenges and seize those opportunities.
Packed with case studies chronicling the experiences of managementat top international companies worldwide, it fills you in on whatyou must know about managing global crises; forming and managingglobal alliances; cross-cultural management; managing global supplychains; navigating various legal systems; exploiting internationalfinancial markets; the role of the Internet in global business;protecting intellectual property; and much more.
Read Thunderbird on Global Business Strategy and find out what ittakes to survive and thrive in today's hypercompetitive globalbusiness environment.
With campuses in Glendale, Arizona, Archamps, France, and Tokyo,Japan, THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONALMANAGEMENT, is North America's leading graduate school for globalbusiness. The first institution to offer an internationalmanagement degree, it has been training international businessleaders since 1946.
All the Best Thinking from the Leading Lights in GlobalStrategy
In the twenty-first century, every business is a global business.That means that your competitive future depends on acquiring ascomplete a picture as possible of both the challenges posed bytoday's borderless business environment as well as theopportunities for increased profits it presents. Now this bookgives it to you.
Written by the world-renowned experts at Thunderbird, the AmericanGraduate School of International Management, this is your one-stopguide to running a global business. Over the course of more than adozen chapters, liberally illustrated with fascinating casestudies, you'll be armed with the understanding and skills you needto:
* Form and manage global alliances
* Manage global business crises
* Manage a global supply chain
* Develop global IT strategies
* Exploit international financial markets
* Protect intellectual property
No matter what line of business you are in, produce or biotech,apparel or semiconductors-you can be sure that right now anambitious management team in some distant part of the globe isdevising a strategy to undermine your position and steal away yourhard-won customer base. Only a decade ago, that might have seemedlike an idle threat. But when you consider the awesome power of theInternet to connect foreign competitors with suppliers and marketsanywhere in the world with a keystroke not to mention theprecipitous toppling of political barriers to free trade over thepast decade it becomes clear that your company's competitive futurenow depends on your ability to think and act globally.
For more than fifty years, Thunderbird, the American GraduateSchool of International Management, has been preparing students totake their places as international business leaders. The onlybusiness school in North America to focus exclusively on globalbusiness, Thunderbird has been ranked number one in graduateinternational management education by U.S. News & World Reportevery year since 1995.
Now, Thunderbird on Global Business Strategy brings together thebest thinking in the field from the experts at Thunderbird. Writtenby an all-star team of past and present Thunderbird facultymembers, each a well-known expert in his or her area ofspecialization, the book not only alerts you to both the dangersand opportunities inherent in today's global business environment,but also arms you with the knowledge, skills, and tools you need tomeet those challenges and seize those opportunities.
Packed with case studies chronicling the experiences of managementat top international companies worldwide, it fills you in on whatyou must know about managing global crises; forming and managingglobal alliances; cross-cultural management; managing global supplychains; navigating various legal systems; exploiting internationalfinancial markets; the role of the Internet in global business;protecting intellectual property; and much more.
Read Thunderbird on Global Business Strategy and find out what ittakes to survive and thrive in today's hypercompetitive globalbusiness environment.
With campuses in Glendale, Arizona, Archamps, France, and Tokyo,Japan, THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONALMANAGEMENT, is North America's leading graduate school for globalbusiness. The first institution to offer an internationalmanagement degree, it has been training international businessleaders since 1946.
All the Best Thinking from the Leading Lights in GlobalStrategy
In the twenty-first century, every business is a global business.That means that your competitive future depends on acquiring ascomplete a picture as possible of both the challenges posed bytoday's borderless business environment as well as theopportunities for increased profits it presents. Now this bookgives it to you.
Written by the world-renowned experts at Thunderbird, the AmericanGraduate School of International Management, this is your one-stopguide to running a global business. Over the course of more than adozen chapters, liberally illustrated with fascinating casestudies, you'll be armed with the understanding and skills you needto:
* Form and manage global alliances
* Manage global business crises
* Manage a global supply chain
* Develop global IT strategies
* Exploit international financial markets
* Protect intellectual property
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