Timeless Leadership Truths (The Origins and Applications of Business Strategy)

ISBN: 9780367321550
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$58.99
SKU:
9780367321550
Availability:
1401
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Norton Paley
Format:
Hardcover
Pages:
256
Publisher:
Taylor & Francis (August 9, 2019)
Language:
English
ISBN-13:
9780367321550
Weight:
19.125oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250304053353764-20250304.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Case Pack:
22
As low as:
$51.91
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
Professional and scholarly
Country of Origin:
United States
Imprint:
Productivity Press

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Overview

The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies’ influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once-mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then there was the devastating economic impact and societal disruption that created demoralizing misery among large groups of individuals in once-flourishing areas worldwide.

The intent of the book is to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grassroots engagement with customers, as well as the inevitable clashes with competitors. In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.

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