Top Brain, Bottom Brain (Harnessing the Power of the Four Cognitive Modes)

ISBN: 9781451645118
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Overview

One of the world’s leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. The second edition, with expanded practical applications, highlights how readers can harness the theory to succeed in their own lives.

For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we’ve been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science.

Dr. Stephen M. Kosslyn, who Steven Pinker calls “one of the world’s great cognitive neuroscientists,” explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. These ways of thinking and behaving shape your personality, and with the scientifically developed test provided in the book, you’ll quickly be able to determine which mode best defines your own usual style. Once you’ve identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.

This book title, Top Brain, Bottom Brain (Harnessing the Power of the Four Cognitive Modes), ISBN: 9781451645118, by Stephen Kosslyn, G. Wayne Miller, published by Simon & Schuster (March 31, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Stephen Kosslyn, G. Wayne Miller
Format:
Paperback
Pages:
208
Publisher:
Simon & Schuster (March 31, 2015)
Language:
English
ISBN-13:
9781451645118
ISBN-10:
1451645112
Weight:
7.81oz
Dimensions:
5.5" x 8.375" x 0.7"
Case Pack:
32
File:
Eloquence-SimonSchuster_05052024_P7273923_onix30-20240505.xml
As low as:
$8.66
Folder:
Eloquence
List Price:
$16.99
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65

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