Touch (Building Your Brand in the Experience Economy)

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences “the new luxury”. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences – based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author’s wide-ranging experiences.

This book title, Touch (Building Your Brand in the Experience Economy), ISBN: 9789814868525, by Jörg Dietzel, published by Marshall Cavendish International (Asia) (October 7, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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