Transcultural Marketing - 9780765643001

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

This book title, Transcultural Marketing - 9780765643001, ISBN: 9780765643001, by Marye Tharp, published by Taylor & Francis (May 30, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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