Overview
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context.
The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
This book title, Transforming Relationship Marketing (Strategies and Business Models in the Digital Age) - 9780367548186, ISBN: 9780367548186, by Park Thaichon, Vanessa Ratten, published by Taylor & Francis (April 29, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Transforming Relationship Marketing (Strategies and Business Models in the Digital Age) - 9780367548186 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Transforming Relationship Marketing (Strategies and Business Models in the Digital Age) - 9780367548186 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!