Overview
Creating virtual events is not as simple as moving the same content onlineĀ ā learn how to immediately leverageĀ virtualĀ solutionsĀ for effective in-person online events
As the globalĀ COVID-19Ā pandemic continues to have unprecedented impact onĀ both the global economyĀ and theĀ whole of theĀ worldĀ population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations areĀ scramblingĀ to createĀ virtualĀ meetings andĀ eventsĀ to addressĀ important time-sensitiveĀ issues.Ā
Transitioning to Virtual and Hybrid EventsĀ explainsĀ everything an event host needs toĀ knowĀ about going virtual, fromĀ understanding the new audience,Ā toĀ adapting content to the new medium,Ā toĀ marketing effectively,Ā andĀ muchĀ more.Ā AuthorĀ Ben Chodor, president ofĀ Intrado Digital Media,Ā provides expert advice and real-worldĀ instructionsĀ forĀ delivering engagingĀ hybrid, virtual, and streamingĀ eventsĀ and webinarsĀ for companies of all sizes andĀ acrossĀ allĀ industries.Ā Packed with detailedĀ tutorials,Ā real-worldĀ case studies,Ā illustrative examples,Ā andĀ highly usefulĀ checklists, this comprehensive resource providesĀ step-by-stepĀ guidanceĀ on:
- Planning, creating, and implementing a digital event
- Choosing between aĀ stream,Ā aĀ webcast, orĀ aĀ hybrid event
- EvaluatingĀ different technological solutions
- ProducingĀ compelling virtual contentĀ for a variety of scenarios
- Effectively promoting online events
- Meeting the needsĀ ofĀ a diverse and global audienceĀ
Transitioning to Virtual and Hybrid EventsĀ is an indispensable instruction manual for anyone tasked withĀ enhancingĀ theirĀ organizationāsĀ continuity plans, enablingĀ their employee base to work remotely, or creating any type of virtual solution toĀ meet thisĀ urgent crisis.Ā
This book title, Transitioning to Virtual and Hybrid Events (How to Create, Adapt, and Market an Engaging Online Experience), ISBN: 9781119747178, by Ben Chodor, Gabriella Cyranski, published by Wiley (September 23, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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