Overview
How do organizations move beyond merely acknowledging that "humancapital" is their greatest asset, and actually implement practicesthat create true benefits for both employees and the organizations?In this book, Edward Lawler shows how companies can "treat peopleright" by doing more than simply ensuring good working conditionsand good pay. He shows how to build a special relationship betweenindividuals and the organizations they work for-a relationship inwhich good performance at all levels of the organization pays offfor both the company and the individual. The author detailsspecific practices designed to keep employees satisfied but stillmotivated to continue improving their performance. These techniquesinclude: developing a "brand" as an employer that attracts highachievers, selecting and developing the high achievers, crafting aleadership style that integrates and promotes these actions, andmore. Lawler draws on examples from a wide range of companies suchas Microsoft, Motorola, IBM, Ford, and others to show how thesepractices are already at work and successful in some of the world'smost enduring organizations. Full of examples and a voice of trueconviction, Treat People Right! is a must-have resource for anyoneconcerned about building and sustaining competitive advantage forthe long term.
Edward E. Lawler (Beverly Hills, CA) was named one of the country'sleading management experts by BusinessWeek magazine. He is theauthor of over thirty books, and his articles have appeared inFortune, the Harvard Business Review, and other nationalpublications. He is Director of the Center for EffectiveOrganizations at the University of Southern California (USC) andProfessor of Management and Organization in the USC Marshall Schoolof Business.
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