Trust Agents (Using the Web to Build Influence, Improve Reputation, and Earn Trust) - 9781119665960

ISBN: 9781119665960
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SKU:
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Overview

The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust 

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.

Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide:

  • Provides expert advice on creating and growing brand influence
  • Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more
  • Discusses the six main tenets of trust agents and their use
  • Explores online tools that foster better relationships, increased sales, and greater profits
  • Explains the relationship between trust, social capital, and media

The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.

This book title, Trust Agents (Using the Web to Build Influence, Improve Reputation, and Earn Trust) - 9781119665960, ISBN: 9781119665960, by Chris Brogan, Julien Smith, published by Wiley (April 28, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Chris Brogan, Julien Smith
Format:
Hardcover
Publisher:
Wiley (July 21, 2020)
Language:
English
Audience:
General/trade
ISBN-13:
9781119665960
Case Pack:
16
File:
Wiley-wileyUS_2_1_20250115-20250115-1.xml
Folder:
Wiley
List Price:
$25.00
As low as:
$17.25
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
336
Weight:
19.2oz
Dimensions:
5.9" x 8.9" x 1.2"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

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