Overview
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Musicians may just hold the keys to innovation in business. They donāt think like we do, and in the creative process, they donāt act like we do. Itās no coincidence that some of the worldās most respected creators are also entrepreneurs.
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InĀ Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nationās top musicians and business leaders about how they approach innovation differently.Ā They speak withĀ hit makerĀ Desmond ChildĀ about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration fromĀ BeyoncĆ©Ā andĀ Pharrell Williams, about ādaring to suckā from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation fromĀ Imogen HeapĀ andĀ Radiohead. And theyāll learn the value of finding and producing talent withĀ T Bone BurnettĀ andĀ Hank Shocklee, cofounder of Public Enemy.
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A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.
This book title, Two Beats Ahead (What Musical Minds Teach Us About Innovation), ISBN: 9781541730588, by Panos A. Panay, R. Michael Hendrix, published by PublicAffairs (April 6, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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