Overview
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution?
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "oustide the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
This book title, Uncopyable (How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)), ISBN: 9781640951709, by Steve Miller, published by Sound Wisdom (May 19, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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