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Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey, 9781628090147

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey, 9781628090147
ISBN: 9781628090147
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$18.95
SKU:
9781628090147
Availability:
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Product Details

Author:
Sam Gennawey
Format:
Paperback
Pages:
264
Publisher:
AdventureKEEN Publishing (December 2, 2014)
Imprint:
Unofficial Guides
Language:
English
Audience:
General/trade
ISBN-13:
9781628090147
ISBN-10:
1628090146
Weight:
8oz
Dimensions:
5.13" x 8"
File:
PGW-LEGATO-Publishers_Group_West_Customer_Group_Metadata_20260723173159-20260723.xml
Folder:
PGW
List Price:
$18.95
Country of Origin:
United States
Pub Discount:
65
Series:
Unofficial Guides
Case Pack:
18
As low as:
$9.66
Publisher Identifier:
P-PER
Discount Code:
A

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Overview

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

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