Untapped (Creating Value in Underserved Markets)

Underserved markets—communities made up of low- to moderate-income consumers—represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these “base of the pyramid” markets are host to some of the fastest growing business opportunities around. They fill corporations’ most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.

This book title, Untapped (Creating Value in Underserved Markets), ISBN: 9781576753729, by John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis, published by Berrett-Koehler Publishers (June 11, 2006) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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