Overview
āAn invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them greatāand offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.
This book title, Upstream Marketing (Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation), ISBN: 9781626347519, by Tim Koelzer, Kristin Kurth, published by Greenleaf Book Group Press (January 26, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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