Overview
What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.
The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will:
" Practice what they learn with activities and exercises
" Apply their own experiences to theory through prompts to reflection
" Consolidate their learning with highlighted definitions and lists of key terms
" Take it further with boxed excerpts from classic texts.
Showing how theories relate directly to the practice and experience of planning effective communication, Using Communication Theory provides indispensable insights into the practical nature of communication theory. In today's landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
This book title, Using Communication Theory (An Introduction to Planned Communication) - 9781412948395, ISBN: 9781412948395, by Sven Windahl, Benno Signitzer, Jean T Olson, published by SAGE Publications (December 4, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Using Communication Theory (An Introduction to Planned Communication) - 9781412948395 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Using Communication Theory (An Introduction to Planned Communication) - 9781412948395 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!