Overview
"If each individual in your organization became ShareholderValue-focused and made all of their decisions accordingly, youwould have an almost incomprehensible competitive advantage."-Lawrence B. M. Serven.
For some time now, the conviction has been growing that traditionalbusiness planning methods are flawed and inefficient. At manycompanies, attempts have been made to address the problem with newbudgeting systems, complete benchmarking studies, andreorganizations of finance functions. Unfortunately, while suchinitiatives may help reduce planning time, fundamentally they dolittle or nothing to make the planning process more effective. Inthis groundbreaking book, Lawrence Serven exposes the real reasonswhy planning so often fails to get results, and shows you how totransform the planning process from an "exercise in minimization"into a potent, results-driven management system that consistentlycreates shareholder value.
While most books on the subject discuss value creation in terms ofgrand strategic moves made by upper management, Value Planningtakes a bottom-up approach. Lawrence Serven demonstrates how it isthe cumulative effect of all of the little decisions made byindividuals throughout an organization, every day, that makes orbreaks shareholder value. More importantly, he shows you how tocapitalize on that fact, and use business planning as a strategicmanagement tool for aligning all levels of an organization-from theexecutive suite to the mail room-behind the common goal ofincreasing shareholder value.
Short on theory and long on step-by-step practical guidance, ValuePlanning gives you a complete blueprint for implementing acomprehensive value planning management system in your enterprise.Each chapter isolates a key aspect of value-driven businessplanning and contrasts it with traditional business planningmodels. Within each chapter you will also find valuable,easy-to-perform self-diagnostics that help you to assess yourcompany's current status in the area under discussion, and a set of"Improve-ment Steps" that can easily be tailored to fit therealities of your organization.
Value Planning is an indispensable working resource forcontrollers, CFOs, finance directors, and budget directors, as wellas for all upper-level managers involved in the planningprocess.
His work has been profiled in CFO magazine and Controller'sMagazine, and he is the author of several articles that haveappeared in Chief Information Officer and Technical Analysis ofStocks and Commodities. An award-winning public speaker, he hasbeen the featured speaker at the AICPA and chaired a World ResearchGroup international conference on reengineering the planningprocess.
Praise for Value Planning
"Serven demystifies shareholder value creation and provides apragmatic, actionable guidebook for executives. Value Planning'sstep-by-step management system focuses business planning ondelivering, not just predicting results. The book's self-diagnosticmeasures should prove especially useful in charting and assessingorganizational progress." -Henry A. McKinnell President, PfizerInc.
"Value Planning addresses today's number one management issue -building a value management system-and provides a systematicapproach with clear guidance that will be helpful to any company increating shareholder value. I really enjoyed reading this book andhighly recommend it."- John B. Menzer Executive Vice President andChief Financial Officer, Wal-Mart Stores, Inc.
"Mr. Serven's approach is insightful and uncomplicated. Rather thansimply focusing on theory, he has offered compelling real-lifeexamples of how well-known leaders and their companies have builtvalue for their shareholders." -Keith Rauschenbach Second VicePresident, TIAA-CREF.
For some time now, the conviction has been growing that traditionalbusiness planning methods are flawed and inefficient. At manycompanies, attempts have been made to address the problem with newbudgeting systems, complete benchmarking studies, andreorganizations of finance functions. Unfortunately, while suchinitiatives may help reduce planning time, fundamentally they dolittle or nothing to make the planning process more effective. Inthis groundbreaking book, Lawrence Serven exposes the real reasonswhy planning so often fails to get results, and shows you how totransform the planning process from an "exercise in minimization"into a potent, results-driven management system that consistentlycreates shareholder value.
While most books on the subject discuss value creation in terms ofgrand strategic moves made by upper management, Value Planningtakes a bottom-up approach. Lawrence Serven demonstrates how it isthe cumulative effect of all of the little decisions made byindividuals throughout an organization, every day, that makes orbreaks shareholder value. More importantly, he shows you how tocapitalize on that fact, and use business planning as a strategicmanagement tool for aligning all levels of an organization-from theexecutive suite to the mail room-behind the common goal ofincreasing shareholder value.
Short on theory and long on step-by-step practical guidance, ValuePlanning gives you a complete blueprint for implementing acomprehensive value planning management system in your enterprise.Each chapter isolates a key aspect of value-driven businessplanning and contrasts it with traditional business planningmodels. Within each chapter you will also find valuable,easy-to-perform self-diagnostics that help you to assess yourcompany's current status in the area under discussion, and a set of"Improve-ment Steps" that can easily be tailored to fit therealities of your organization.
Value Planning is an indispensable working resource forcontrollers, CFOs, finance directors, and budget directors, as wellas for all upper-level managers involved in the planningprocess.
His work has been profiled in CFO magazine and Controller'sMagazine, and he is the author of several articles that haveappeared in Chief Information Officer and Technical Analysis ofStocks and Commodities. An award-winning public speaker, he hasbeen the featured speaker at the AICPA and chaired a World ResearchGroup international conference on reengineering the planningprocess.
Praise for Value Planning
"Serven demystifies shareholder value creation and provides apragmatic, actionable guidebook for executives. Value Planning'sstep-by-step management system focuses business planning ondelivering, not just predicting results. The book's self-diagnosticmeasures should prove especially useful in charting and assessingorganizational progress." -Henry A. McKinnell President, PfizerInc.
"Value Planning addresses today's number one management issue -building a value management system-and provides a systematicapproach with clear guidance that will be helpful to any company increating shareholder value. I really enjoyed reading this book andhighly recommend it."- John B. Menzer Executive Vice President andChief Financial Officer, Wal-Mart Stores, Inc.
"Mr. Serven's approach is insightful and uncomplicated. Rather thansimply focusing on theory, he has offered compelling real-lifeexamples of how well-known leaders and their companies have builtvalue for their shareholders." -Keith Rauschenbach Second VicePresident, TIAA-CREF.
This book title, Value Planning (The New Approach to Building Value Every Day), ISBN: 9780471438106, by Lawrence B. MacGregor Serven, published by Wiley (October 22, 2001) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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