Video Game Marketing (A student textbook) - 9781138812277

ISBN: 9781138812277
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$66.99
SKU:
9781138812277
Minimum Purchase:
25 units
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Overview

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.

 

Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:

 

• the essentials of marketing strategy;

• video games as products or services;

• marketing research for game development;

• branding video games;

• marketing through game: gamification, advergames.

 

Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.

This book title, Video Game Marketing (A student textbook) - 9781138812277, ISBN: 9781138812277, by Peter Zackariasson, Mikolaj Dymek, published by Taylor & Francis (September 30, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Video Game Marketing (A student textbook) - 9781138812277 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Peter Zackariasson, Mikolaj Dymek
Format:
Paperback
Pages:
164
Publisher:
Taylor & Francis (September 30, 2016)
Language:
English
ISBN-13:
9781138812277
Weight:
9.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240630043528757-20240630.xml
Folder:
TAYLORFRANCIS
List Price:
$66.99
Case Pack:
26
As low as:
$60.29
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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