Voice Lessons (How to Develop Simple and Powerful Corporate Communications)

ISBN: 9781510765887
List Price: $26.99

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title


Pre-order this book today and they will ship when released on Apr 1st 2025


Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title


Pre-order this book today and they will ship when released on Apr 1st 2025


Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.

Sadly, the majority of brand messages fail to achieve the most essential tasks of communication. They lack clarity. They pose conflicting messages. They often don’t even pay lip service to integrated themes. The most effective brand voice is the result of a singular and powerful vision that is nurtured in environments that encourage innovation and excellence in communication. Over the last twenty years, the digital revolution has raised the din of marketing communications exponentially, radically altering the messaging environment with its speed, novelty and noise. Every marketer needs to recalibrate their brand voice to find the right pitch and tone, and the ideal volume to be heard. A fully developed voice drives all communications to project a distinct personality that reinforces customer interactions. It’s a “red thread” running through every touch-point, beyond advertising and media to embrace reputation and crisis management.

Nearly four decades ago, Alan Siegel made a presentation that captured the attention of the marketing and advertising community. The subject was Brand Voice. All too often, Brand Voice is watered down to a single page of overused words—innovative, human, and collaborative—that are supposed to drive the tone and character of the communications. So it’s not surprising that most brand Voices are predictable, uninspired, generic and often incoherent. This is especially relevant today as the focus shifts from what brands communicate to how brands communicate.

Voice Lessons explores Voice in the context of the global marketplace, focusing on how social media and the Internet make it more challenging to develop a distinctive Voice.
For corporations, political parties, candidates, doctors, or individuals, navigating the complexity of the exploding media landscape is extremely challenging. Brands must deal with massive fragmentation across the proliferation of mobile, social media platforms, pay TV services, etc.

Virtually all voice programs today are structured around three or four words that provide direction for the tone of the text in communications programs. What is needed for organizations, professions and individuals is a more robust approach to building a voice that projects identity —fusing purpose, positioning, messaging, customer interactions and visual style. The essence of an effective voice addresses WHAT you say and how you BEHAVE, not merely how you speak.

In Voice Lessons, brand expert Alan Siegel  teaches that your voice is the vehicle that defines and drives how you project your organizational identity and personality, conveys your messages and follow through—whether a corporation, physician, or student writing an essay for your college application.

This book title, Voice Lessons (How to Develop Simple and Powerful Corporate Communications), ISBN: 9781510765887, by Alan Siegel, published by Skyhorse (April 1, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Voice Lessons (How to Develop Simple and Powerful Corporate Communications) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Voice Lessons (How to Develop Simple and Powerful Corporate Communications) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Alan Siegel
Skyhorse (September 7, 2021)
Release Date:
April 1, 2025
6" x 9"
Case Pack:
List Price:
As low as:
Publisher Identifier:
Discount Code:

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service