Overview
Every day in business we experience uncertainty, risks and emotional exposure to
winning and losing the battle for growth. There are many theoretical business
practices out there, but none as brilliant and simple as The Art of War by
Sun Tzu, which was used to win wars 2000 years ago. Sandler explains how to
apply these ancient military tactics in a modern business economy – to win
every battle without waging war. Her fundamental philosophy is no war has
been won without intelligence and never will. Wake Up or Die is a powerful,
exceptionally written treatise on the use of Intelligence in business today.
Sandler shares the "must haves" to thrive and grow, with actual
stories of winners and losers. This book is for all decision makers who want
to succeed in today's business world where "loss leaders" dominate,
consumers hold all the power, and competition intensifies. Boldly said, Wake
Up or Die goes where no one has dared to go and challenges every status quo.
If you want to win business battles, Wake Up or Die will show you how.
Sandler's frank and candid approach holds no bars; she believes the pendulum
of the mind oscillates between intellect and ignorance, not between right and
wrong.
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