Overview
A media and advertising CEO explains how his world shapesours
The TV program coming into our living rooms isn't free. It's asimple Faustian bargain consumers have made but one with enormousimplications. It means that David Verklin, CEO of one of theworld's largest ad-buying companies, and his clients-the world'slargest advertisers-control what TV programs get aired, whatmagazines get published, and how Google and Yahoo stay in (veryhealthy) business. In Watch This, Listen Up, Click Here, Verklinand Kanner expose the inner workings of the media, marketing, andadvertising industries. Readers will learn why their favorite showsget cancelled, why Oprah gives away cars, and how money, people,politics, and new technologies are transforming TV, the Internet,radio, magazines, and other media Americans consume everyday.
David Verklin (New York, NY) is CEO of Carat Americas, the world'slargest independent media buying operation. He frequently speaks toexecutives in marketing, media, and management. Bernice Kanner (d.2006) was a marketing expert and author for 13 years of New Yorkmagazine's "On Madison Avenue" column.
The TV program coming into our living rooms isn't free. It's asimple Faustian bargain consumers have made but one with enormousimplications. It means that David Verklin, CEO of one of theworld's largest ad-buying companies, and his clients-the world'slargest advertisers-control what TV programs get aired, whatmagazines get published, and how Google and Yahoo stay in (veryhealthy) business. In Watch This, Listen Up, Click Here, Verklinand Kanner expose the inner workings of the media, marketing, andadvertising industries. Readers will learn why their favorite showsget cancelled, why Oprah gives away cars, and how money, people,politics, and new technologies are transforming TV, the Internet,radio, magazines, and other media Americans consume everyday.
David Verklin (New York, NY) is CEO of Carat Americas, the world'slargest independent media buying operation. He frequently speaks toexecutives in marketing, media, and management. Bernice Kanner (d.2006) was a marketing expert and author for 13 years of New Yorkmagazine's "On Madison Avenue" column.
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