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What Clients Love (A Field Guide to Growing Your Business)

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ISBN: 9780446556026
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$21.99
SKU:
9780446556026
Availability:
271.75
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Important Note About This Book
This title is Printed on Demand and is not stocked for immediate shipping.Please allow 10-15 business days for this title to print.

Overview

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

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Product Details

Author:
Harry Beckwith
Format:
Paperback
Pages:
304
Publisher:
Grand Central Publishing (June 10, 2010)
Language:
English
ISBN-13:
9780446556026
ISBN-10:
0446556025
Weight:
8.48oz
Dimensions:
5" x 7.5" x 0.75"
Case Pack:
20
File:
hbgusa-hbgusa_onix30_P8654590_05262025-20250526.xml
Folder:
hbgusa
As low as:
$11.21
List Price:
$21.99
Publisher Identifier:
P-HACH
Discount Code:
A
Print on Demand (longer leads times apply):
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Business Plus

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