This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to āup their gameā, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Donāt speaks to the future of marketing, the strategic value of the function and the role of the CMO.
This book title, What the New Breed of CMOs Know That You Don't, ISBN: 9781409455721, by MaryLee Sachs, published by Taylor & Francis (July 11, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer What the New Breed of CMOs Know That You Don't books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order What the New Breed of CMOs Know That You Don't books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!