Overview
People often rely on mental shortcuts, known as heuristics, to help them make judgments and decisions quickly and efficiently. While, generally, these heuristics lead to accurate judgments, in certain circumstances, heuristics can bias problem-solving and decision-making producing errors with serious consequences. What We Know About Heuristics and Biases introduces the literature on heuristics and provides an assessment tool designed to obviate these problems. Measuring six cognitive and social biases—confirmation bias, fundamental attribution error, the bias blind spot, anchoring bias, representativeness bias, and projection bias–this tool provides an innovate and cutting edge method for assessment professionals and researchers in measurement.
This book title, What We Know About Heuristics and Biases (Learning, Work, and Everyday Life), ISBN: 9781138946873, by Franklin Zaromb, Abigail Gertner, Robert Schneider, Jeremy Burrus, Gerald Matthews, Rebecca Rhodes, Richard D Roberts, published by Taylor & Francis (January 5, 2026) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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