Ideas are powerful and often one...just one, can change your business and your life. If you don't believe this, just pick up the phone and call Mark Zuckerber, Sergey Brin, Howard Shultz or Bill Gates. (Well maybe not...they tend to be pretty busy.) As a lifetime entrepreneur, and the creator of several successful companies the "big idea question" always fascinated Mac Anderon. In fact, Mac's inspiration for this book was based on one simple question... How do big ideas happen? Is there a process or a formula? Is it something that is teachable or repeatable, or do big ideas just "bubble up" when minds are curious and open to change? Although every success story is different, sometimes just reading how it happened can "spark" your imagination into action. Sometimes just learning about an individual who was willing to take the risk to follow his or her dream and fight through adversity to keep it alive, might be just the "push" you need. This collection of "Big Idea Stories" was not only written with the entrepreneur in mind, but was also written to inspire innovation within existing companies. Far too often, companies "roll on" with the status quo, only to wake up one day to find that competition has passed them by. Whether your ambition is to start your own company or you want to apply "Big Idea" thinking to your existing company - What's the Big Idea? is sure to help spark many new ideas to make your big idea the next success story!
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