Overview
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Practical and well-researched, it provides deep insights into the principles of market segmentation, and recommends a new approach that thoroughly examines the issue of human needs, regardless of gender, in order to properly target and effectively reach female customers.
This book title, Why Marketing to Women Doesn't Work (Using Market Segmentation to Understand Consumer Needs), ISBN: 9781137358165, by Jenny Darroch, published by Palgrave Macmillan (July 30, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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