Overview
ā...gives example after example of the price that we all pay for a situation in which āwomen may hold the keys but men still control the locksā.ā
The Times
āWhatās especially valuable is the authorsā analysis of where companies go wrong in managing women...thatās how it will help women in the workplace.ā
Harvard Business Review
āLays out the importance of retaining women in senior leadership positions.ā
Harpers Bazaar
āWittenberg-Cox and Maitland have opened new ground.ā
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to todayās female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters ā as much when the economyās bust as when itās booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
This book title, Why Women Mean Business (Understanding the Emergence of Our Next Economic Revolution) - 9780470725085, ISBN: 9780470725085, by Avivah Wittenberg-Cox, Alison Maitland, published by Wiley (March 10, 2008) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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