Overview
"In this book, Wayne Burkan shows us that the vantage points fromwhich we view and act can earn us critical advantages if we arewilling to stretch our thoughts and practices beyond the edge ofconventional thinking." - Robert W. Galvin Chairman of theExecutive Committee and former CEO of Motorola
"Wayne Burkan's Wide-Angle Vision is a very pragmatic and usefulguide to dealing with and implementing change. His concept of'edge' as it relates to customers, employees, and competitorsshould help many organizations struggling with the rapidly changingmarketplace and the endless panaceas being promoted." - David R.Stamper Vice President and General Manager, Hitachi Data Systems,Latin American Division
"At Southwest Airlines, we redefined air transportation byutilizing 'edge thinking.' Wayne Burkan is offering a 'flight plan'that if studied, understood, and followed, will improve your bottomline for the long term. If you really want to be on the 'leadingedge' for your product or service, this is the place to begin." -Howard Putnam Speaker, author, and former CEO of SouthwestAirlines
"Wayne Burkan has brought our attention to a great source ofpotential opportunities for profitable growth if we take his adviceand really listen to those challenging customers, potentialcustomers, small competitors, and unhappy employees whom we oftenwant to dismiss as difficult." - D. H. Davis President and ChiefOperating Officer, Rockwell International Corporation
"Strategically thought-provoking! It's just what busy leaders needto ensure they are focused on gaining a competitive edge. Aneasy-to-read wake up call for organizations and managers. WayneBurkan challenges us to confront the perils of tunnel vision andthe promise of a wider perspective. So simple, so clear, so right!"- Donald Himelfarb
President, Thrifty Rent-A-Car System, Inc.
Conventional business wisdom says to get close to your bestcustomers, watch your biggest competitors, and reward your modelemployees. This controversial book offers a contrarian viewpointand introduces a dynamic new way to compete-by broadening yourfocus beyond mainstream thinking to spot the critical opportunitiesat the edge of your core business. Wide-Angle Vision opens youreyes to the "edge," from "little guy" competitors preparing to takeover the market to disgruntled customers and maverick employeeswhose complaints can lead to great ideas for change.
Listening to complaining employees pays off. That's where the ideafor Java(r) , Sun Microsystems' successful Internet programmingsystem, came from. With Wide-Angle Vision, now you can learn how touse "edge" groups to sharpen your competitiveness by reducingsurprise, increasing innovation, and satisfying customers.
Filled with compelling examples from a range of industries anddrawing on Wayne Burkan's extensive consulting experience with IBM,Ford, and others, Wide-Angle Vision equips you with specific actiontechniques that can enable you to:
* Anticipate crises before they occur by using "splatter vision,"scenarios, and benchmarking
* Find breakthrough solutions to difficult problems by lookingoutside your field
* Create powerful, flexible teams that work-from "edge" teams toideal teams
* Reduce resistance to organizational change through skillfultiming, finding perfect change agents, and more
* Reengineer with lower risk and greater efficiency, using aneffective seven-step plan for change
* Avoid tunnel vision by broadening your perspective-to the edgesof what's happening in the mainstream
In today's rapidly changing marketplace, opportunities are allaround you. Wide-Angle Vision gives you the power to look them inthe eye and develop the daring skills you need to be a leading-andlasting-"edge" competitor.
This book title, Wide-Angle Vision (Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees), ISBN: 9780471134169, by Wayne C. Burkan, published by Wiley (August 30, 1996) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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