Overview
What if you were becoming irrelevant and didn’t even realize it?
We are living in a time of rapid disruption and upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.
The demise of brands such as Blockbuster, Borders, and Kodak leaves us with little doubt—shifts are happening, and no organization or brand is immune to extinction.
In this landmark bestseller, award-winning trends forecaster and business strategist Michael McQueen explores the 5 reasons even the greatest companies become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA, and Harley-Davidson, he identifies 6 keys to re-inventing your organization before change forces you to.
“This carefully researched and well-written book speaks to the most critical leadership issue facing organizations, businesses, and humanity itself.”
Dr. Ken Dovey, Associate Professor, University of Technology Sydney “Never has a book like Michael McQueen’s been more important. Ignore it at your peril.” Dan Gregory, CEO of The Impossible Institute
www.MichaelMcQueen.net
While major retailers like Amazon may carry Winning the Battle for Relevance (Why Even the Greatest Become Obsolete... and How to Avoid Their Fate) - 9781630478230, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Winning the Battle for Relevance (Why Even the Greatest Become Obsolete... and How to Avoid Their Fate) - 9781630478230.