Overview
Build Customer Relationships and Win Big Revenue!
āUnbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customersā trust and grow your revenues, I suggest you read Winning the Customer and you will win.ā
āBob Reynolds, President & CEO, Putnam Investments
āLou Imbriano rescues the word āwinningā from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying āno,ā itās all there . . . lazy, unmotivated people, this is not for you. . . .ā
āSteve Levy, ESPN SportsCenter anchor
āImbriano definitely made his mark in the NFL and now heās an MVP again with his new book, Winning the Customer. Louās down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.ā
āMichael OāHara Lynch, Head of Global Sponsorship, Visa
āAt a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.ā
āLucien Boyer, President & Global CEO, Havas Sports & Entertainment
About the Book:
During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenueāperfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.
Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:
- The Marketing Playbook: how to identify those who are dying to spend money with you
- Relationship Architecture: how to connect with customers in meaningful ways and create āmemorable momentsā
- The Revenue Game: how to build revenue instead of selling concepts
Throughout the book, youāll find Louās dynamic personal stories drawn right from his years of real-world business experience. Heās learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.
Filled with practical information and written in Louās inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Louās tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
This book title, Winning the Customer: Turn Consumers into Fans and Get Them to Spend More, ISBN: 9780071775267, by Lou Imbriano, published by McGraw-Hill Education (September 9, 2011) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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