Overview
Today the NBA is a vast global franchise—a billion-dollar industry seen by millions of fans in the United States and abroad. But it wasn’t always this successful. Before primetime ESPN coverage, lucrative branding deals like Air Jordans, and $40 million annual player salaries, there was the NBA of the 1970s and 1980s—when basketball was still an up-and-coming sport featuring old school beat reporters and players who wore Converse All-Stars.
Enter Dan Shaughnessy, then the beat reporter for The Boston Globe who covered the Boston Celtics every day from 1982 to 1986. It was a time when reporters travelled with professional teams—flying the same commercial airlines, riding the same buses, and staying in the same hotels. Shaughnessy knew the athletes as real people, losing free throw bets to Larry Bird, being gifted cheap cigars by the iconic coach Red Auerbach, and having his one-year-old daughter Sarah passed from player to player on a flight from Logan to Detroit Metro.
Drawing on unprecedented access and personal experiences that would not be possible for any reporter today, Shaughnessy takes us inside the legendary Larry Bird-led Celtics teams, capturing the camaraderie as they dominated the NBA. Fans can witness the cockiness of Larry Bird (who once walked into an All-Star Weekend locker room, announced that he was going to win the three-point contest, and did); the ageless athleticism of Robert Parish; the shooting skills of Kevin McHale; the fierce, self-sacrificing play of Bill Walton; and the playful humor of players like Danny Ainge, Cedric “Cornbread” Maxwell, and M.L. Carr.
For any fan who longs to return—for just a few hours—to those magical years when the Boston Garden rocked and the winner’s circle was mostly colored Boston Green, Wish It Lasted Forever is a masterful tribute to “the Celtics from 1982–1986 [that] is so good even fervent Celtics haters will have trouble putting it down” (New York Post).
This book title, Wish It Lasted Forever (Life with the Larry Bird Celtics), ISBN: 9781982169985, by Dan Shaughnessy, published by Scribner (December 31, 2050) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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