Overview
From āAll the Way with LBJā to red MAGA hats, famous and infamous slogans, logos, signage, andĀ accessories from over a century of presidential elections are compiled in a striking visual encyclopedia.
Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse andĀ after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to WarrenĀ Harding's āReturn to Normalcyā banners, from buttons emblazoned with Dwight Eisenhower's trademark āI LikeĀ Ikeā to Shepard Fairey's iconic āHOPEā poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidentialĀ candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion.
This collection of visual messaging, brimming with five hundred punchy color images from United StatesĀ presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way itsĀ would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moralĀ champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to theĀ public.
In the fast-moving age of Twitter and Facebook, this tangible display of effectiveāand regrettableāAmericanĀ artifacts is destined to delight political junkies and designĀ aficionadosĀ of all stripes.
This book title, Words to Win By (The Slogans, Logos, and Designs of America's Presidential Elections), ISBN: 9781948062640, by Apollo Publishers, published by Apollo Publishers (September 15, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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