Overview
What the heck is that?
A World Wide Rave is when people around the world are talkingabout you, your company, and your products. It's when communitieseagerly link to your stuff on the Web. It's when online buzz drivesbuyers to your virtual doorstep. It's when tons of fans visit yourWeb site and your blog because they genuinely want to be there.
Rules of the Rave:
- Nobody cares about your products (except you).
- No coercion required.
- Lose control.
- Put down roots.
- Point the world to your (virtual) doorstep.
You can trigger a World Wide Rave: Just create somethingvaluable that people want to share and make it easy for them to doso.
What happens when people can't stop talking online about you,your company, and your products? A World Wide Rave is born that canpropel a brand or company to seemingly instant fame and fortune.How do you create one? By learning the secret to getting links,YouTube, Facebook, and blog buzz to drive eager buyers to yourvirtual doorstep. For free.
In World Wide Rave, David Meerman Scott, author of theaward-winning hit book The New Rules of Marketing and PR,reveals the most exciting and powerful ways to build a giantaudience from scratch.
This book title, World Wide Rave (Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories), ISBN: 9780470395004, by David Meerman Scott, published by Wiley (March 3, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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