Overview
A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane.
Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)
This book title, You Are Now Less Dumb (How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou tsmart Yourself), ISBN: 9781592408795, by David McRaney, published by Penguin Publishing Group (August 5, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer You Are Now Less Dumb (How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou tsmart Yourself) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order You Are Now Less Dumb (How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou tsmart Yourself) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!