Overview
Your Gut Is Still Not Smarter Than Your Head
"Too many companies treat marketing as a communication exercise tohelp sales move a few more cases of product out of the door. YourGut Is Still Not Smarter Than Your Head demonstrates thatmarketing, properly understood, is your company's engine forspotting opportunities and nurturing them to produce long-termprofitable growth."
-Philip Kotler, author and S.C. Johnson Distinguished Professor ofInternational Marketing, Kellogg School of Management
"Clancy and Krieg debunk the popular myth that marketing is allinstinct and hocus pocus. Here's a practical approach to marketingstrategy and tactics that can drive profitability and growth. Thereare no 'blink' shortcuts here-this is the real work oftransformational marketing, laid out in a practical, concise guidethat every true marketer should read!"
-Susanne Lyons, Chief Marketing Officer, Visa USA
"Clancy and Krieg have written a comprehensive and highlycompelling how-to book for the marketing community that says: wakeup and look at the facts! It's a must-read for every professionalmarketer who aspires to breakthrough performance."
-Joseph V. Tripodi, Chief Marketing Officer, Allstate InsuranceCompany
"Bold moves require more facts in this fast-paced era. This book isa must-read for the risk tolerant!"
-Jon Luther, CEO, Dunkin' Brands, Inc.
"Fact-based marketing is the best way to reinvent marketing, andClancy and Krieg provide the blueprint to do it."
-Bob Liodice, President and CEO, Association of NationalAdvertisers
"The authors demonstrate forcefully and dramatically-with numerousexamples-how great, even just good, analysis leads to legendarymarketing strategies."
-Don Sexton, Professor, Columbia Business School, and author ofTrump University Marketing 101
This book title, Your Gut is Still Not Smarter Than Your Head (How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits), ISBN: 9780471979937, by Kevin Clancy, Peter Krieg, published by Wiley (March 30, 2007) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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