When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive-and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can: Control how they are perceived * Eliminate self-sabotaging beliefs and behaviors * Discover their personal negotiation style * Envision the ideal outcome and map backwards * Build leverage * Understand an opponent's approach and adjust theirs in response * Deploy persuasion and redirection tactics * And much more Set the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms-and open doors they never knew were shut.
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