YouthNation (Building Remarkable Brands in a Youth-Driven Culture)

ISBN: 9781118981146
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Overview

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth.

The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action.

  • Use New-Gen psychographics to target markets
  • Build stronger evangelism with a compelling brand narrative
  • Create loyal communities with immersive and engaging experiences
  • Navigate the radically-changed landscape of the future marketplace

In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

This book title, YouthNation (Building Remarkable Brands in a Youth-Driven Culture), ISBN: 9781118981146, by Matt Britton, published by Wiley (April 20, 2015) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Matt Britton
Format:
Hardcover
Pages:
320
Publisher:
Wiley (April 20, 2015)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781118981146
Weight:
18.4oz
Case Pack:
16
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
As low as:
$17.25
Folder:
Wiley
Shipping Origin:
Wiley-3
List Price:
$25.00
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.2" x 9.1" x 1.1"
Print on Demand (longer leads times apply):
Country of Origin:
United States

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