Overview
The world has changed. Everyone keeps reminding marketers andadvertisers about the never ending and accelerating forces oftechnology disruption, consumer changes, and innovation evolutionin the marketing world today. Sounds exciting except for the factthat we’re doing absolutely nothing aboutit. Zero.
Simply put, under current operating conditions, the advertisingindustry will not be able to sustain itself and without takingaction, is likely to result in severe to catastrophic outcomes-from financial underperformance to job loss to even a collapse ofthe current media ecosystem.
The solution? The Marketing Model can be fixed by slashing your adbudget, and investing in the Z.E.R.O. framework:
- Zealots
- Entrepreneurship
- Retention
- Owned Assets
This book title, Z.E.R.O. (Zero Paid Media as the New Marketing Model), ISBN: 9781118801154, by Joseph Jaffe, Maarten Albarda, published by Wiley (October 7, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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