It is almost impossible to imagine modern life without this device; yet for the first thirty years or so, from its patent in the late nineteenth century, it represented no real advantage over traditional fasteners like the hook-and-eye or the old-fashioned button. The zipper was mechanically awkward, liable to rust, liable to fail (i.e., snag or burst open), and so expensive that it doubled the retail price of a skirt or a pair of pants. But from the beginning the zipper had an allure, a mystery, a kind of sex appeal that would be echoed in songs, poems, and popular novels.
Robert Friedel has written a fascinating history—full of strange twists, paradoxes, and interesting characters—of this signature gadget of the twentieth century. Inventor Whitcomb Judson (whose efforts lay mostly in patenting a doomed undertaking known as the Pneumatic Streetcar) gave the zipper life; businessman Colonel Lewis Walker had the capital and the faith to back it for forty years; and cultural icons such as Marlon Brando, Erica Jong, and the Rolling Stones helped to turn it into a symbol for sexuality and style.
Not just the story of a distinctive technology, Zipper is an entertaining, informative examination of how new things become part of our daily lives, shaping how we think and act.
This book title, Zipper (An Exploration in Novelty), ISBN: 9780393313659, by Robert D. Friedel, published by W. W. Norton & Company (March 17, 1996) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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